This strategic decision sees Wild PR now operating under the Fishtank name and branding. The move formalises a long-standing 10-year relationship between the two companies and their founders, Damien Fisher and Katrina Cliffe, who have collaborated on numerous client projects over the last decade, including three large website builds.
The merger with Fishtank Agency adds PR services, as well as a ‘marketing team as a service’, to the digital agency’s existing strategy, growth, creative, and development solutions. Following the integration, the combined team will consist of 20 plus marketing professionals.
Founder and managing director of Fishtank Agency, Damien Fisher, comments: “This is a defining milestone for Fishtank and a powerful signal of where the business is heading. As the industry navigates the early stages of the AI revolution, many agencies are retrenching to reduce risk. We see something very different, a generational opportunity to scale up, to invest in talent, and to bring together complementary services that are stronger together than they have ever been apart.
“Katrina and I both developed our craft at the world-famous ATTIK Design and through the Goldman Sachs 10KSBUK programme, environments that shaped our ambition, standards and belief in building businesses the right way. As friends and entrepreneurs, we have long known that the right moment to join forces would come. That moment is now, and it immediately strengthens our offer, unlocking greater depth, capability and creativity for our clients, both today and long into the future.”
Founder of Wild PR, Katrina Cliffe, adds: “Having worked successfully alongside each other for a number of years, the joining of forces has often come up in conversation. As the marketing industry evolves at its fastest pace yet, the timing feels right, especially as it will allow us to provide a greater level of expertise across our joint client base, allowing for greater outcomes. I’m looking forward to working alongside Damien and the whole team to set things into motion.”
The expansion of the Fishtank Agency’s office at Wheatley Park, located in the thriving and vibrant mini-metropolis of Mirfield, will increase the firm’s available area by approximately 33%. The larger office space is designed to accommodate the integrated team and will feature new dedicated areas for team learning sessions, client meetings, and a lounge.
Wild PR and Fishtank are both established agencies, with Wild PR celebrating its 10th anniversary in 2024 and Fishtank marking its 18th anniversary in 2025. Both Katrina and Damien have enhanced their leadership skills and developed growth plans by completing the Goldman Sachs 10K Business Programme, and Fishtank holds both B-Corp certification and Great Places to Work certification.
